Songs about things they ask you to pretend are normal, with clear melodies, narrative lyrics, and theatrical tendencies exploring attention, identity, consumption, and love.
Attention as a modern challenge - the feed as a silver tray.
Identity as performance pressure - catchy, bright, slightly ominous.
What you need the most always comes in an empty box.
A love song in terms-of-service language - a plea to be changed.
Sometimes to connect you have to go the final mile.
I've been thinking about our so called social masks. About how easy it is to forget we're wearing them. And as I'm spun through this culture of relentless interoperability, where wildly disparate experiences are machined into columns and stripped of uniqueness, I keep wondering - what's the point of a mask, when all masks look the same?
The We're Glad You Like It EP is a collection of songs about the performance of modern life. It's for the "Kitchen Queens" and the "social herds," for those who feel they're "open-sourcing their hearts" and getting nothing back but an "empty box." Whether it's the tragedy of a family living a public-facing life of ease while rotting from within, or the ecstatic desperation of a man who just needs an adaptor to translate the bits and bytes of his own existence, these tracks are looking to find the pulse in the machine.
On this page you will find both the Demo version and the Production version of each track. Maybe to show the masks the songs wore along the way. Or maybe just for SEO. Either way, I hope you find a decent place to plug in.
— Kevin Hincker / In Effect
Add streaming links when ready.
Spotify (soon) Apple Music (soon) Bandcamp (soon)
Contact: [email protected]
Limited, numbered booklet edition. A 10-day window. Then it closes.
Proposed tiers: $25 digital • $50 booklet+digital • $100 signed • $200 supporter • $350 private listen.
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